Real time bidding is a type of programmatic advertising. There are other types of programmatic advertising such as private marketplace or programmatic direct, which offer different controls and functionality for publishers to sell their inventory.
Durante essence, RTB is a specific type of programmatic ad buying that revolves around automated bidding Durante auctions. While all RTB is programmatic, not all programmatic advertising relies on RTB.
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This happens through auctions on Ad Exchanges, where publishers offer their ad inventory and advertisers bid on them, with winners’ ads finally shown to the visiting user.
Relevance to Audience. RTB enables publishers to ensure that the ads displayed on their platforms are relevant and engaging for their audience. This relevance improves the user experience and engagement, benefiting both the users and the publisher’s ad revenue.
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Campaign control. RTB offers advertisers a higher level of control over their ad campaigns. They can actively manage and tailor various aspects of their campaigns, ensuring that their brand’s message and image align with their desired placements and target audience.
The real-time bidding process starts when a user enters a webpage or an app with available ad space.
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Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences on Amazon or third-party destinations.